YouTube TV has despatched emails to subscribers telling them to anticipate a $8 value hike within the month-to-month subscription charges they pay for YouTube TV’s Base Plan.
“After almost 3 years, we’re adjusting our month-to-month value from $64.99/month to $72.99/month,” the corporate mentioned. “As content material prices have risen and we proceed to put money into the standard of our service, we’re updating our value to maintain bringing you the very best service.”
The YouTube TV Base Plan membership value will change within the first billing cycle on or after April 18, 2023, the corporate defined.
If the subscriber is on a “Base Plan promotional value or a trial, that promotion remains to be honored and unchanged,” the corporate mentioned.
It’s believed that YouTube TV paid $2 billion a year for rights to Sunday Ticket, although it isn’t clear what, if any impression that had on the value improve given the truth that the Sunday Ticket bundle might be offered individually to customers for a further subscription charge.
YouTube has a historical past of creating huge value hikes when it does improve costs. Its final improve in 2020 was from $50 to $64.99.
Different costs for the service are nevertheless falling. “We will even be decreasing the value of our 4K Plus add-on from $19.99/month to $9.99/month,” the corporate mentioned. “Customers new to 4K Plus are eligible for a $4.99/month for 12 months promotional supply. For present customers, if you’re on a promotional value beneath $10/month, you’ll take pleasure in that value till the promotional interval is over, at which level you’ll routinely obtain the brand new value of $9.99/month. When you’re at present paying above $9.99/month, your new value might be $9.99/month.”
