AIQ CX Hub acknowledged in Greatest Advertising and marketing Analytics Platform class
NEW YORK, Oct. 11, 2022 /PRNewswire/ — ActionIQ, the chief in buyer expertise (CX) options that ship actionable perception from buyer knowledge, right this moment introduced that it was chosen as a 2022 Digiday Expertise Award Finalist within the Greatest Advertising and marketing Analytics Platform class for its work serving to Information Corp ship personalised, constant buyer expertise throughout all its media manufacturers to shift from promoting to subscription enterprise mannequin. The Digiday Expertise Awards acknowledge the expertise modernizing media and advertising.
“With third-party cookies going away, we wanted to make a strategic shift from promoting to subscription income mannequin, and doing that efficiently required a stable first-party knowledge technique to ship personalised buyer expertise throughout media models, whereas driving prices down,” stated Esfand Pourmand, Senior Vice President and World Head of Product at Information Corp. “Working with ActionIQ allowed enterprise groups to find and orchestrate international audiences at scale and execute cross-brand use instances, together with cross-sell, retention, winback and personalised presents. Not solely did we reach transferring to the subscription mannequin, we additionally unlocked many new income alternatives.”
“Total, the work the judges nominated in 2022 demonstrated that tech corporations are empowering advertisers and publishers to concentrate on new and established income streams whereas maintaining the client expertise in focus,” stated Digiday in its recap of this yr’s Award Finalists.
“The profitable partnership with Information Corp is a direct results of its dedication to driving personalised, invaluable buyer experiences, and we’re very proud to be chosen as a 2022 Digiday Expertise Award Finalist for this work. That is one more endorsement of how AIQ CX Hub brings tangible enterprise worth to clients,” stated Leah Pope, Chief Advertising and marketing Officer at ActionIQ. “Buyer knowledge is the muse of personalised, impactful buyer experiences, however this knowledge needs to be accessible to enterprise customers, built-in throughout all sources and analyzed to extract actionable insights to orchestrate experiences that differentiate the model and drive income. That is the place the AIQ CX Hub excels, and our work with this media buyer is the proper instance of that.”
The ActionIQ CX Hub, powered by a CDP, empowers organizations to flexibly and securely leverage the options they should energy personalised experiences at scale. Expertise groups preserve full management of information governance whereas giving enterprise customers self-service entry and seamless integrations. Enterprise groups have permissioned direct entry to discover the client knowledge they should orchestrate each real-time experiences and omnichannel buyer journeys.
Particulars concerning the 2022 Digiday Expertise Award Finalists may be discovered here. Award winners will probably be introduced in a digital ceremony on November 17, 2022.
About ActionIQ
ActionIQ brings order to CX chaos. Our Buyer Expertise Hub empowers everybody to be a CX champion by giving enterprise groups the liberty to discover and motion on buyer knowledge whereas serving to technical groups lengthen and improve present expertise investments to handle knowledge governance, prices and efficiency. Enterprise manufacturers comparable to Autodesk, M&T Financial institution, Neiman Marcus, Hertz and lots of extra use our CX Hub to drive development by extraordinary buyer experiences. Study extra at actioniq.com.
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SOURCE ActionIQ
